Translating eCommerce products for specific international markets allows you to build your brand’s reputation and expand your market worldwide. Here are three reasons why you should translate your eCommerce products:

Become a Market Leader

In the digital age, eCommerce shoppers often look to different countries to buy products. Cosmetics from France and Korea, tech from China or Japan, and clothing from the UK and US. China, for example, has a massive international market. Chinese shoppers look internationally to find a variety of products, including beauty, health, and nutrition products from France, baby care items from the United States, and fashion from South Korea.

Thus, these shoppers need proper product translations to shop with confidence. For example, if someone who speaks a language different from your own visits an online beauty store, they’ll need to know what ingredients go into the products they’re looking for. A translated ingredients list is exactly what they need to browse and meaningfully engage with your products before making a purchase.

Translate What You Need

If you haven’t translated your website yet, start by translating your most popular product lines. Using your website analytics software, determine the top countries your shoppers hail from. Then, translate your most popular products into the shoppers’ spoken languages. Generally speaking, this will help users navigate your site and find your most popular products more easily.

Keep in mind that when ordering a translation, check with the translator or translation agency about duplicate content charges. In many industries, keywords tend to repeat themselves, and you may end up paying extra for repeat translations.

Sell More on Holidays

The success of Black Friday has created two legacies: First, it has become a “celebration” worldwide, and secondly, other special shopping days have been created after it all over the world. These massive days dedicated to shopping online and offline are some of the most critical times of the year for vendors. Translating your eCommerce products will prepare you for global shopping holidays, international trends, and everyday eCommerce.

Ready to Translate Your Store?

Are you ready to translate your online store? Translation marketing agencies like Traduality have everything you need to make the most out of your eCommerce storefront. Create your first project today and find vetted translators, or book a meeting with us to learn more about your specific needs to get started!

Updated 2/21/2024.