Translation and Digital Marketing

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Written by Diego Achio

The CEO & Co-founder of Traduality. Diego loves visiting national parks, playing tennis, go-karts, and Italian food. He also has over 13 years of experience in the translation industry leading language operation teams.

January 6, 2024

The development of the internet and the progression of the digital age have changed the marketing landscape drastically, and nowadays, digital marketing is just as important as traditional marketing, if not more so. But how do you make the most out of your digital marketing campaigns?

With the help of marketing translation services, your business can take your marketing campaigns to the next level and broaden your horizons. Here’s how:

 

What Is Digital Marketing?

Before getting into how marketing translation can benefit your digital marketing campaigns, let’s review what digital marketing is:

Digital marketing consists of all advertising and commercial actions carried out via the Internet. Internet advertisements like pop-up banners, video ads, and sponsored posts all count as forms of digital marketing. However, blog posts and corporate social media accounts also fall under the digital marketing umbrella. The internet’s global reach and near-instantaneous results make digital marketing campaigns incredibly effective and easy to analyze.

When creating a digital marketing campaign, there are typically several established disciplines that companies rely on to achieve their end goals. Depending on the type of campaign you plan to run, some disciplines may be more useful than others. For example, a business looking to start a blog will benefit more from search engine optimization than a business that wants to build its social media presence. Regardless of how you market, analytics tools still play a significant role in tracking the progress of each campaign.

 

Digital Marketing and Translation

As mentioned before, digital marketing has a global reach. You decide the limits depending on your goals, so why let language barriers hold you back? Marketing translation allows businesses to use the internet’s massive breadth to the fullest by erasing language barriers in their campaigns. After all, tons of people are interested in your products and services; they just don’t speak the same language as you do.

With the help of professional translation services, globalizing your next marketing campaign is simple; just keep in mind that translation isn’t just passing words from one language to another. Often, translators will have to recontextualize words and phrases to ensure they make sense in other languages. In some cases, you may need to transcreate an ad campaign to fit a culture’s specific social standards to avoid offending your target audience. Fortunately, these services pay for themselves. By creating a globalized marketing strategy, your customers will feel a stronger connection with your brand and be more inclined to purchase your products.

Professional translation services aren’t just limited to blogs and advertisements, either. Social media translation is also an essential service that marketing translators provide. If you’d like to globalize your website, translation services can do that as well!

 

Why Traduality?

Finding the right professional translation service may seem daunting, especially when a new marketing campaign is in the works. Traduality has everything you need to succeed; create your first project today and find vetted translators, or book a meeting with us to learn more about your specific needs.  

Updated 2/21/2024. 

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