Translating Your Blog? Check Out the Benefits!

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Written by Diego Achio

The CEO & Co-founder of Traduality. Diego loves visiting national parks, playing tennis, go-karts, and Italian food. He also has over 13 years of experience in the translation industry leading language operation teams.

January 6, 2024

The world has changed in such a way that now many people depend on the Internet for many things. From listening to your favorite music to selling your products online. And among the huge pile of links, you have to do as much as you can to get to the first place, and among all the searches of potential clients, you are there for them. One of the tools used to get a good position on the searches is through a blog, but can you contribute a little more? I have good news for you: Of course you can! In this article, I want to share with you the benefits of translating your blog.

But first, let me give you another piece of advice: if you want to expand your brand internationally, check out our page on Marketing Translation for more information!

So, let’s begin!

 

Improve SEO

Search Engine Optimization (SEO) is one of the most important tools you must take into account for your blog to be highlighted on the Internet. What you must know is that the more potential readers you get, the higher you’ll be at a positioning list. Therefore, if you are planning to have your blog translated, you’ll be around the top places on the searchers. What does that mean? Let me explain:

More Views

If you write in your language only, you’re limiting the potential visitors. When you translate your blog and your positioning improves, the number of potential readers and clients will increase. Furthermore, translating your blog into another language will give you more international readers, which will allow you to enter a new market.

Less Competition

Remember that you’re not the only person to write similar content. There are surely many people who will talk about the same topics as you, so something must be done about it in order to get the spotlight, don’t you think so? If you have your blog translated, a greater audience will have access to your content. This means that you will be one step ahead of everyone else. This will also allow you to build greater trust in your future clients.

Build a Reliable Brand

Your blog influences your readers greatly. If people read in their native language, they will feel free to rely on your content, the products, and the services you offer. Moreover, when your blog content is translated, you will be able to expand your brand’s reliability internationally. Don’t forget to translate keywords! SEO Translation plays a major role in how your blogs will show up in search results. When you translate keywords, make sure you implement the same SEO strategies throughout all your content!

I hope that these reasons will be enough for you to seize the benefits that translating your blog to other languages can bring you, so you can achieve further markets.

Ready to Get Started?

Ready to get started on your next translation project? Traduality has everything you need to succeed; create your first project today and find vetted translators, or book a meeting with us to learn more about your specific needs.  

Updated 2/21/2024. 

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