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The businesses on SEO translation

Written by Montserrat González

Montserrat is a professional translator who likes to read and write fictional stories. There's nothing she enjoys more than spending time with her friends and family.

May 6, 2022

Businesses that use SEO translation

The term SEO might not sound familiar to you, but if you’ve searched any service on line, perhaps you know it. Many businesses use it for market growth. However, there are many businesses that don’t seize it the best they can, specially when they have decided to become international.

Because of this, I will tell you about SEO, how it is related to professional translation services and which type of business can benefit from this particular duo. Once you know this, you will enjoy the benefits of a linguistic policy for your business, which you can check out in depth through this link.


What is SEO?

The SEO, known as Search Engine Optimization, is a group of actions used to improve the organic positioning (non-paid) of a product or service within the browsers. For example, if you search “interpretation services”, you will find websites that are related to this type of business. The first results you find are optimized with SEO. They also have the most views, therefore, there will be greater opportunities of sales.

If SEO has to do with browsers, where do translation agencies fit in? Let’s go back to the previous example: Do you think people from the United States search this service using the same words? No, they don’t. However, even if it seems logical, not everyone considers it when seeking to be internationalized. Because of this, a keywords translator is essential in order to be found by clients and enjoy the benefits of having a multilingual website.


Does my business need this kind of translation?

All businesses can obtain great benefits from SEO and its translation in order to conquer the international market. However, there are some that need it more than others. These are the first three main ones:

Businesses of Specialized Industries

This type of industries are those in charge of a specific area, like the businesses focused on articles for a special occasion or a unique service. A good example would be Fiskars, that specializes in gardening tools.

Personal selection businesses

If your business is dedicated to find talents, a good SEO strategy will help your potential candidates contact you more quickly and more efficiently.

Corporate Businesses

The fact that your business has been on the market for a long time does not mean you can step out of the SEO, since each day businesses look for new strategies to stand out and exceed others. Many businesses that are already established and have a corporate trait look for these services to be updated, and therefore keeping their site active on the web.


SEO Translation and Marketing

Whether your project is within any of the three categories or not, it is important that your internationalization plan includes a SEO translation. If you do so, you will be making sure that your new clients find you, and your marketing strategies will be adapted to your new market. Likewise, it will benefit the translation of your website, your content, and image.


In Traduality Language Solutions we offer SEO translation services. If you’re looking for an ally to offer you a good position among the searchers, we’re the best option. We also offer quality assurance services of localization, as well as user interface, which will grant your website a better outlook. Reach out to us and start exploring new markets today!

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